"We hope companies will offer promotions at healthy and limited levels, and we know how much discounts companies can afford," Mr Chen said. "We support promotion levels based on demand and supply. However, if they are overdone, there will be an adverse impact."
Some economists, who described the minister's comment on commercial behaviour as rare, said Mr Chen's warning underlined his fears about worsening deflation and unemployment as well as concerns that a punishing price war could squeeze smaller domestic players out of business.
Of particular interest is the above phrase by Chen: "we know how much discounts companies can afford". This is fascinating! Apparently some companies are in danger of pricing themselves right out of business without even knowing it. It's a great thing the government is knowledgeable enough to prevent that from happening.
I'm sure consumers are also relieved to know those annoying discounts won't last much longer.